As we understand the assignment, the most minimal change with the maximum effect is the best design. As a result, we have chosen to present our concept that makes use of gradients to manipulate channel properties.
For this concept we utilized the information found in Chapter 4 (Color) of Colin Ware's book. Particularly the section on contrast.
To do this, the gradient and the subsequent path that is subtracted from the gradient, provides a high level of contrast on either the shopping or cultural route. The result is that the eye is attracted most to the area of highest contrast and that it follows this line as the contrast decreases. This exploits the eyes preference for finding areas where there are large differences in contrast.
This simple gradient is barely noticeable at first glance, however, provides a significant emphasis on either route.
In the image above we can see that the eye is lead into following the shopping route.
However, in this image, the eye is lead towards the top of the image, leading the viewer towards the cultural route.
Overall, we believe that this design is an effective way to communicate direction, whilst still keeping the most important visual information (the actual map) intact. We decided not to make the map too abstract as doing so would cause confusion to any user who has a real map of the area. To further develop this concept we aim to create mental markers, to help the viewer to translate what they see in the map to the real map they may be holding. This will be our next stage of research.
Nice concept you've got here! We agree on your statement about making a concept with minimal change and maximum effect.
ReplyDeleteAlthough your concept seems clear and the contrast works well in our opinion, we think that adding the 'sights'/'shops' could add some extra value. Or do you think that the visitors will find these on their own? Maybe some subtle icons could help them a little!
We really like how you tried to explore your options using the examples mentioned in the Colin Ware book, like playing with contrast differences and distance of casted shadows.
ReplyDeleteNone of your concepts follow all restrictions given in the assignment though. Probably you already found out during your presentation last week that...
... The route is supposed to be a perfect circle
... You are not allowed to use the circle as an indicator for direction
... The start and end point should be the same in both versions
We are very curious about how you solved the 'circle' problem, since we had the same issue