Here it is:
http://www.youtube.com/watch?v=GijKQSVL-NE
Enjoy
Monday 4 April 2011
Saturday 2 April 2011
Update
Well, after a very busy week, Team Y are back on schedule. As you may have noticed, we only have two members in our group doing the work of four people! But fortunately we are back on track and will post the results of our concept test shortly.
The designs we tested were:
Map K
and
We made sure to use lots of "rich" sketches of Delft to reflect its artistic history and prominance as an area of cultural richness. We think the sketchiness, shows the significance of each area without dominating over other areas. Symbols are far more quickly recognised (Colin Ware, Chapter 7). Therefore, we kept their use to a minimum in order to negate 'museum' or 'shopping' bias. In doing so, we feel the sketches represent the nature and offerings of Delft much more subtly being more in line with the assignment.
The underlying theory, however, uses areas of contrast to help the viewer choose their direction. The differences between the images are subtle, but the eye is drawn to the area of highest contrast.
Testing
Well, the results were very promising, only 2 out of 23 participants noticed the difference. Even after the user test and being shown the difference, they still found it hard to spot. So we conclude that the difference is very subtle... but... did it work?....
Yes! 7 out of 11 participants chose the right direction for route P and 8 out of 12 picked the right direction for route K. So there was a significant shift in the way people moved round the circle!
The designs we tested were:
and
We made sure to use lots of "rich" sketches of Delft to reflect its artistic history and prominance as an area of cultural richness. We think the sketchiness, shows the significance of each area without dominating over other areas. Symbols are far more quickly recognised (Colin Ware, Chapter 7). Therefore, we kept their use to a minimum in order to negate 'museum' or 'shopping' bias. In doing so, we feel the sketches represent the nature and offerings of Delft much more subtly being more in line with the assignment.
The underlying theory, however, uses areas of contrast to help the viewer choose their direction. The differences between the images are subtle, but the eye is drawn to the area of highest contrast.
Testing
Well, the results were very promising, only 2 out of 23 participants noticed the difference. Even after the user test and being shown the difference, they still found it hard to spot. So we conclude that the difference is very subtle... but... did it work?....
Yes! 7 out of 11 participants chose the right direction for route P and 8 out of 12 picked the right direction for route K. So there was a significant shift in the way people moved round the circle!
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