The designs we tested were:
and
We made sure to use lots of "rich" sketches of Delft to reflect its artistic history and prominance as an area of cultural richness. We think the sketchiness, shows the significance of each area without dominating over other areas. Symbols are far more quickly recognised (Colin Ware, Chapter 7). Therefore, we kept their use to a minimum in order to negate 'museum' or 'shopping' bias. In doing so, we feel the sketches represent the nature and offerings of Delft much more subtly being more in line with the assignment.
The underlying theory, however, uses areas of contrast to help the viewer choose their direction. The differences between the images are subtle, but the eye is drawn to the area of highest contrast.
Testing
Well, the results were very promising, only 2 out of 23 participants noticed the difference. Even after the user test and being shown the difference, they still found it hard to spot. So we conclude that the difference is very subtle... but... did it work?....
Yes! 7 out of 11 participants chose the right direction for route P and 8 out of 12 picked the right direction for route K. So there was a significant shift in the way people moved round the circle!
Hi Team Y!
ReplyDeleteIt is good to see that you have made such a big step in this last week. And it is of course a nice reward that it realy works!
There are no indicators for shopping or culture, so we don't think this is clear to tourists who come to Delft, do you think?
Maybe this is not important, but we thought it had to be clear from the map...
For now: good luck with the presentation for tomorrow!
Team Prisma
Hey Team Y.
ReplyDeleteIt seems like your final map has done the job! Well done. Apparently, the gradient works for guiding the tourist. We have to agree with prisma though, that it does not become very clear to us which route is cultural and or shopping. I like your sketches! Good luck with the project.